target audience- Main group of people that the advertisement is trying to appeal to buy the product.
message- Communication to the head, making the person want to buy the product. Usually sent by words or signals.
work ethic- A set of values looked for based on hard work and diligence.
employability skills- Certain skills for making a good career and keeping a job.
20/20 rule- Every 20 minutes, you look at least 20 feet away.
right- to- know laws- Laws that has to do with handling with toxic
things and their health.
guidelines- Future guides for an action.
extensions- Something that gets extended.
contextual menu-Limited set of items you could use.
clipping mask- Shapes picture so that only the image inside can be visible.
hue- The colors itself.
primary colors- Red, blue, and yellow.
secondary colors- Primary mixed together.
tertiary colors- Primary and secondary mixed together.
neutral colors- Black, brown, white and gray.
continuous tone image- Using pixels in the file.
resolution- The pixel used in a limited image.
file size- The amount a file takes up. Usually measured in kilobytes and megabytes.
typography- Process of printing with type.
typeface-The style of the font.
serif-A smaller line that finishes a letter.
body type- physical view of the font.
display type- How the font is being viewed.
reverse type- lighter text on a darker back round.
point size- measurement of the inter- baseline.
flush left- everything (text) that is aligned all to the left.
flush right- all the text is aligned to the right, mostly used for graphic use.
centered- text is in the center, it is very a formal affair. Be careful on how you use it.
justified- all the text is in a block, aligned to the left and right.
small caps- cap letters that are aligned at the waist line.
lining- very uniform.
non- lining- not uniform.
leading- space in between in lines
margins- extra important white space.
kerning- adjust space in between indv. characters.
Tracking- same as kerning but with paragraphs.
concept- an idea; something formed on one's mind.
final product- end results.
thumbnail- quick sketch to get your thoughts out of your head and onto paper.
initial cap- larger decorative capital letter at the beginning of text/ paragraph
