Stationary Package

printed pieces that a company utilizes for communication purposes
when in business, communication are well coordinated and that the message is presented easily
business card, letterhead, and envelope
opinion of your business or even you
mission, goals, cultures
everything you put says something about you


company name, logo, employee name(s), titie, phone number, fax number, email, company address, and web address


2 x 3.5'', horizontal/ vertical, check for accuracy, unity/ continuity among other pieces
quater of an inch


letterhead- send letters, memos
logo
company name
company address
phone number
fax
web address


8.5 x 11''
vertical
big empty space
check for accuracy
check for unity, among other spaes


envelope- packaging that contains letters when being mailed
#10 standard
logo
company name
company address


9.5 x 4.125
horizontal or vertical
accuracy
room for stamp
unity

Assignment 18- Research and Inspiration

This one is very girly- like. It reminds me of Spring and being outside with all the bright colors of flowers.

Research & Inspiration; Assignment 16

make it look like an ipad and sort of 3D by making the boxes pop out as if you were clicking on the app

 

Logotype Notes

a graphic mark commonly used by commercial to promote public recognition

numerous inventions

watermarks and the development of the printing technology

developed in the 18 and 19th century for advertising

uses the same typefaces that are used in books

by 1890, the us had over 700 printing firms employing more than 8,ooo people

logos would be international, all around the world

logos need to be simple and not too complicated

modernism- easier to look/read

5 tips for logos:


simple- want it to be in simple but in motion; unexpected & unique

memorable- simplicity, less detailed to be recognized

timeless- should be effective through out the years, can stand out, very simple

versatile- vector so you could use it as any size, variety of media and application

color, size, and shape

appropriate- design for audience

four color- CMYK, full color printing

spot color- specifying and printing color in which each color is printed with its own color

pantone matching system- used these colors when trying to design with spot colors

choose color wisely

colors can cause certain emotions and is very important

logos should be designed for audience, just go with it

follow trends; fashion, music, and nail polish

2-3 colors

combination mark- text and design that signifies the brand image that you wish to project

iconic symbolic- simplified pictures, still compelling

word/lettermark- company name