a graphic mark commonly used by commercial to promote public recognition
numerous inventions
watermarks and the development of the printing technology
developed in the 18 and 19th century for advertising
uses the same typefaces that are used in books
by 1890, the us had over 700 printing firms employing more than 8,ooo people
logos would be international, all around the world
logos need to be simple and not too complicated
modernism- easier to look/read
5 tips for logos:
simple- want it to be in simple but in motion; unexpected & unique
memorable- simplicity, less detailed to be recognized
timeless- should be effective through out the years, can stand out, very simple
versatile- vector so you could use it as any size, variety of media and application
color, size, and shape
appropriate- design for audience
four color- CMYK, full color printing
spot color- specifying and printing color in which each color is printed with its own color
pantone matching system- used these colors when trying to design with spot colors
choose color wisely
colors can cause certain emotions and is very important
logos should be designed for audience, just go with it
follow trends; fashion, music, and nail polish
2-3 colors
combination mark- text and design that signifies the brand image that you wish to project
iconic symbolic- simplified pictures, still compelling
word/lettermark- company name
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